Vianovo

Applebee's America

How Successful Political, Business and Religious Leaders Connect with the New American Community

In this era of technology, terror, and massive social change, it takes a deft touch to connect with Americans. In his new book Applebee's America, Vianovo's Matthew Dowd takes you inside the reelection campaigns of Bush and Clinton, behind the scenes of hyper-successful megachurches, and into the boardrooms of corporations to show what successful political, business, and religious leaders can learn from each other as they adapt to a fast-changing public. Co-authored with Doug Sosnik, a strategist in the Clinton White House, and award-winning political journalist Ron Fournier, Applebee's America is essential reading for public and private sector leaders and their teams.

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From page 1 of Applebee's America

William Jefferson Clinton breezed to reelection in 1996 just two years after his presidency hit the rocks with his health care reforms a bust, his relevancy in doubt, and voters so leery of his leadership that they gave Republicans control of Congress for the first time in forty years.

George Walker Bush won reelection in 2004 even though a majority of Americans questioned his rationale for invading Iraq, fretted about the economy, felt the nation was headed in the wrong direction and favored Democrat John Kerry on education, health care, jobs, Social Security, and most other policies.

Lloyd Hill helped build Applebee's International into the world's largest casual dining chain despite his lack of experience in the restaurant business, middling reviews of the chain's food, and the challenges of running a "neighborhood grill and bar" in 1,700 neighborhoods.

Rick Warren preached to 21,000 worshipers each week, inspired countless megachurch copycats, and wrote the best-selling hardcover in U.S. history just two decades after starting his southern California ministry with no money, no church, no members, and no home.

Each case makes you wonder: How did that happen? The answers are in this book, which goes behind the scenes of political campaigns, corporate boardrooms, and church services to reveal how these and other leaders succeed in an era of intense transition. Whether your product is a candidate, a hamburger, or the word of God, the challenge is the same: How do you connect with a fast-changing public and get them to buy what you're selling?

But this book is not just about America's successful leaders. It's also about the people they lead. Anxious witnesses to terrorism, technological revolutions, and globalization, Americans are making seismic changes in the ways they live, work, and play -- and those choices ultimately determine how they vote, what they buy, and how they spend their Sunday mornings. People are adjusting their lifestyles for many reasons, chief among them their insatiable hunger for community, connection, and a higher purpose in life. Presidents Bush and Clinton, and Hill and Warren, figured that out, one of the many things they have in common.

Read full introduction.