This will likely be worth your time. Smart longtime GOP veteran strategist who does NOT carry the DC stench https://t.co/2sv225aj8h
— Chuck Todd (@chucktodd) August 9, 2016
As Trump tries ‘reset’ again, anti-Trump forces should take away what from recent events? Late summer Lowcountry Tweetstorm follows.
— Tucker Eskew (@tuckereskew) August 9, 2016
1/What are the lessons of the Khan dustup for political pros and anti-Trump forces? Two big ones
— Tucker Eskew (@tuckereskew) August 9, 2016
2/Ordinary folks can become far more powerful spokespeople for presidential campaigns than elites and elected.
— Tucker Eskew (@tuckereskew) August 9, 2016
3/This is not new: the Swift Boat Veterans (2004) and Joe the Plumber (2008) dominated conversation for days.
— Tucker Eskew (@tuckereskew) August 9, 2016
4/Both SBV4T and Joe the Plumber went straight at strength of candidate’s message and caused big reaction.
— Tucker Eskew (@tuckereskew) August 9, 2016
5/Khans had trifecta of trusted institution (military), surprising story (Muslim, Gold Star), and emotion (real & righteous indignation).
— Tucker Eskew (@tuckereskew) August 9, 2016
6/Second lesson: Donald Trump benefits when he fights with elites and pols, and suffers when fighting regular Americans (sad!).
— Tucker Eskew (@tuckereskew) August 9, 2016
7/After all, how many pols & elites has Trump rope-a-doped? Forget elites & pols!
— Tucker Eskew (@tuckereskew) August 9, 2016
8/We’ve learned that Donald will respond to just about any attack, including regular Americans – real (Khans) or perceived (babies!).
— Tucker Eskew (@tuckereskew) August 9, 2016
9/It’s hard to repackage lightning in a bottle. But if I were plotting an anti-Trump strategy (instead of just tweetstorms), I’d…
— Tucker Eskew (@tuckereskew) August 9, 2016
10/Focus on empowering ordinary Americans as spokespeople…people who have surprising stories and represent trusted groups…
— Tucker Eskew (@tuckereskew) August 9, 2016
11/For example: a conservative American firefighter who served at ground zero...and was an anchor baby with Mexican parents…
— Tucker Eskew (@tuckereskew) August 9, 2016
12/Or a female nurse (Gallup’s most ethical, honest profession) who is a registered R…
— Tucker Eskew (@tuckereskew) August 9, 2016
13/…and had to fight off sexual harassment in workplace, who detests Trump’s dismissive attitude to women & harassment victims.
— Tucker Eskew (@tuckereskew) August 9, 2016
14/ Tee up him and her to attack DT directly, hard.
— Tucker Eskew (@tuckereskew) August 9, 2016
15/Make it a surprise DT can’t ignore (like Joe the Plumber face-to-face).
— Tucker Eskew (@tuckereskew) August 9, 2016
16 and whew/But “It’s hard to repackage lightning in a bottle.” Real surprises aren’t overprogrammed, just capitalized on.
— Tucker Eskew (@tuckereskew) August 9, 2016
