Expert Interview: Brands are Candidates

Mike Shannon    Expert Interview Ms

Between politics, culture and the public, we’ve entered a brand new public square.  In this public square, “brands are candidates.”  What does this mean?

In our new expert interview series, Vianovo partner Mike Shannon explains how “brands are candidates” and shares more about the advice we give our clients on how to succeed in this new public square.

For more on the topic: Brands are Candidates: How to Win the Vote & Brands as Candidates.