Our In-Depth Study of the U.S. Attitudes About Mexico

Mike Shannon   , James S. Taylor    Flag3 Thumb

In 2008, Mexican president Felipe Calderón traveled to Washington to meet with then President-elect Barack Obama. Part of their discussion focused on the worrisome rise in anti-U.S. sentiment in Latin America, and Calderón urged his new U.S. counterpart to act quickly to address our nation's tarnished image.

Four years later, the roles are reversed. A Mexican president-elect is slated to meet with Obama next week, and this time it is Mexico's incoming leader Enrique Peña Nieto who is inheriting a battered international image and must act quickly to shore up his country's brand.

Today our consulting firm Vianovo -- in partnership with leading ad agency GSD&M -- is releasing a new in-depth survey of U.S. attitudes toward Mexico that underscores the enormity and urgency of that challenge (see full survey toplines and charts).

The online, national survey, conducted last month among 1,000 U.S. adults via YouGov, reveals that half of Americans have an unfavorable opinion of Mexico, only 17% view its economy as modern, and 72% believe it is unsafe for travel.