Vianovo was founded in 2005 as a strategic communications and public affairs boutique. Since then, we've been at the center of high-stakes moments for major companies, institutions, and leaders.
So, what do we do?
We study, listen, question, strategize, and counsel — applying White House-level experience to corporate and civic affairs. We spot patterns in culture and business, and we ride waves of change, like AI’s rapid rise.
But we also help clients reposition and describe their work simply and powerfully.
So let me apply that approach to our own work.
At Vianovo, we’re quite good at two things: making something out of nothing, and making nothing out of something.
1. Making Something Out of Nothing™
You have a great story — but no one’s hearing it. Or a major initiative is stuck on a sheet of paper. Maybe you're doing the work but not getting the results. We help build momentum. Examples?
- Entertainment giant, stalled in a major metro, gains traction through high-impact messaging.
- Border-state initiative reframes cross-national economic opportunity despite policy headwinds.
- Defense contractor seeks grassroots advocacy, sustains massive project.
2. Making Nothing Out of Something™
When your organization faces backlash, crisis, or reputational threat, we help stop the spiral. Not by hiding — but by helping you show up the right way.
- U.S. president criticizes a major company. Public pressure builds. We shape a response you haven’t heard about — for all the right reasons.
- Tech exec missteps online during a global conflict. Tensions rise. We steer client away from their initial course — and avoid making it worse.
- A blue-chip firm fights workforce claims; a utility faces billion-dollar disputes. Both stay focused and on course, with superb legal teams supported by clear strategy and communication.
Today, extraordinarily high stakes matters whirl around business and society with unprecedented velocity and frequency. Amid those conditions, Vianovo has helped clients in higher education, philanthropy, big business and startup America navigate countless government investigations, litigation battles, and cultural conflicts.
We’re grateful for every opportunity we’ve had to help people and brands gain new ground, hold their ground, or stay altogether away from dangerous ground.
Vianovo was nothing but an idea twenty years ago this summer. Now isn’t that something?
Thanks for reading. Please let us know if Vianovo can help you MSOON or MNOOS.
* The phrase “making something out of nothing — and nothing out of something” was coined by Vianovo partner Matthew Miller, who joined the firm in 2011 (and rejoined in 2025 after leading national security and diplomatic communications at the highest levels of the U.S. Government). We’ve never published the line before, and Google confirms no one else has either. I’ve used it so often — always attributing it to Matt — that I feel a kind of ownership of it. Call it firm IP or in-house intellectual robbery; either way, the phrase captures the Vianovo remit from end to end.
