Vianovo adds Amy B. Smith as Principal Advisor

Amy B  Smith Headshot 1500X665

Vianovo is delighted to announce a new affiliation with Amy B. Smith, who joins as Principal Advisor. An accomplished executive, Amy has led marketing and communications at flagship universities and for Global Fortune 500 companies. Amy’s addition to the Vianovo team bolsters the firm’s expertise in serving clients in the higher education, defense, and technology sectors, among others. 

Amy will counsel management teams, boards, and public leaders on strategy, brand positioning, communications, issue management, and crisis response.

Most recently, Amy served as Chief Marketing and Communications Officer at Clemson and, before that, at Texas A&M. Her service to each university contributed to record-breaking brand awareness, enrollment demand, media engagement, student success, fundraising, and research grants.  

Earlier in her career, Amy held leadership roles at companies in the defense and technology sectors, serving as vice president at Raytheon (now RTX), a Fortune 100 company, and at Invensys plc, a U.K. FTSE 100/Fortune 500 company. 

Amy is a guest lecturer at Columbia Journalism School and serves on the boards of Catholic International University, the Legacy Mission – a nonprofit she cofounded in 2013 that creates hopeful videos for those facing illnesses at no charge to families – and is also on the advisory board of the Washington Political Film Foundation.

Learn more about Amy here


Vianovo is a strategic advisory firm specializing in high-stakes brand, policy and crisis issues. We serve Fortune 100 clients from headquarters in Austin and offices in Washington, Dallas, and Mexico City.