Rob Norcross brings to Vianovo's team a depth of experience in public policy and advocacy strategy, legislative and regulatory affairs, and crisis management. Based in Dallas-Fort Worth, Rob contributes issue expertise that spans financial services, health care, government procurement and elections/voting systems.

Rob’s crisis practice focuses on complex litigation, government agency investigations, financial institution examinations and enforcement actions, and health care matters. Rob has developed and managed trade association and coalition efforts on a diverse array of bipartisan policy initiatives.

Previously, Rob served as President of the Texas Conference for Homeowners' Rights, Inc., a coalition that successfully advocated the passage of legislation and a constitutional amendment to end the state's 150-year prohibition against home-equity borrowing. Rob also served as general counsel of the Texas Bankers Association and spent several years in the private practice of law with a firm representing financial service providers.

Rob is a summa cum laude graduate of Texas Tech University, from which he earned his Doctor of Jurisprudence, MBA and BBA Finance degrees.